Font Resuscitating
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Font Resuscitating
"I always do my type revival work outside of work hours because I want these fonts to belong solely to me. They are essentially assets that come with me onto every job at no additional cost to the production and that only I use. I have been asked before by other Graphic Designers for Film & TV if I’d license a font to their production, and my answer is always, “I don’t license them, but you can hire me for a day and I’ll complete the work it’s needed for.” A day’s work for me is worth more than a license sale – both monetarily and with the value of working with new people for connections."
Absolutely brilliant. Great read about something you never really think about in film/tv.
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