Excellent interview with @MCuban
Great read on Desktop usage drops.
Bartle’s research showed that, in general, people were consistent in these preferred ways of being in online video game worlds. Regardless of the game, he found that “Socialisers,” for example, spend the majority of their time forming relationships with other players. “Achievers” meanwhile focus fully on the accumulation of status tokens (experience points, currency or, in Grand Theft Auto’s case, gleaming cars and gold-plated M16s).